A’DAM Toren is the new name for ‘Toren Overhoeks’. The tower was designed by the architect Arthur Staal as a commission by Royal Dutch Shell. In fact, the tower is also affectionately known as the ‘Shelltoren’ by many Amsterdammers. It was officially opened in 1971, and was home to the multinational oil company until 2009.
A’DAM is proud of its roots – as it boldly claims the well-known abbreviation of Amsterdam. The brand name A’DAM also stands for ‘Amsterdam Dance and Music’, which reflects the business of the owners and main tenants: ID&T, AIR Events and MassiveMusic.
Staal designed the office tower at 45° to the IJ waterfront. This diagonal position (‘overhoeks’ in Dutch) gave the building its first name – and, in fact, informs much of A’DAM’s edgy, innovative and surprising personality.
At this moment, A’DAM's renovation that will transform it into an iconic multifunctional tower is almost complete.
It will be home to a mix of offices, cafés, restaurants, a hotel, an observation point and a revolving restaurant.